In this post, I write about Hirameki exhibition.
Hirameki Design Finland event (29. Oct. - 7.Nov. 2010) brought an authentic attitude of Finnish design and lifestyle to the Tokyo Designers Week in autumn 2010. It was a unique Finnish export platform comprising of series of activities that deliver key actors - the most talented designers, design-oriented companies and current phenomena of Finnish life - to the Japanese audience. The main event was an extensive exhibition in Living Design Center Ozone. Hirameki was curated by well-known Finnish designers Harri Koskinen and Ilkka Suppanen, both appreciated and noticed in the Japanese design market. Aika Felt Works was chosen to be a participant among other 63 designers / companies.
Hirameki had more than 36,000 visitors. I was in my booth as long as I could, and got business contacts and useful advices for improving new and existing products. I had an opprtunity to make a presentation in front of audience on 6th Nov. as well. I noticed that wool felt has the fascination as a raw material and people want to touch it, with stroking its surface unconsciously. Felt material is a part of a big drive that my products attract people's attention.
Hirameki exhibition was reported in media;At Casa Corriere.it, "In Finlandia Passando da Tokyo"
Japanese TV show, "World Business Satellite"
Excite.ism, "10 days filled with Finnish design"
Asahi.com, "Finland, toward a design capital - the reasons to challenge to the world"
Japan Design Net, "Meeting the spark of Finnish design in Tokyo"
You can see the images of Hirameki exhibition here.
Thank you so much for visiting, and amazing support of staff!
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